E- commerce

                                                                   2019(Even)

Time : 3Hrs

                                                                 Semester VI(New)/CSE

                                                                                 E-commerce

                                     Full Marks : 70

                                       Pass marks :28

                                       Group A

Choose the most suitable answer from the following options: -

(1*20=20)

(i) Which of the following is a part of the four main types for

e-commerce?

(a) B2B

(b) B2C

(c) C2B

(d) All of the above

(ii) The dimension of e-commerce that enables commerce

across national boundaries.

(a) Interactivity

(b) Global Reach

(c) Richness

(d) Equility

(iii) Which of the following is not considered to be one of the

three phases of e-commerce.

(a) Innovation

(b) Consolidation

(c) Preservation

(d) Reinvention

(iv) Which segment do eBay, Amazon.com belong

(a) B2Bs

(b)B2Cs

(c) C2Bs

(d) C2Cs

(v) Which segment is an example of eBay

(a) B2B

(b) C2B

(c) C2C

(d)None of the above

(vi) The best product to sell in B2C e-commerce are:-

(a) Small products

(b) Digital products

(c) Specialty products

(d) Fresh Product

(vii) In which website global easy buy is facilitated

(a) Ebay.com

(b) Amazon.com

(c) Yepme.com

(d)None of these

(viii) Which products are people most likely to be comfortable

buying on the internet

(a) Books

(b) PCs

(c) CDs

(d) All of the above

(ix) Digital products are best suited for B2C e-commerce

because they

(a) Are commodity like product

(b) Can be mass-customized

(c) Can be delivered at the time of purchase

(d) All of the above

(x) Which of the following is an example of portal?

(a) Amazon

(b) Ebay

(c) Yahoo

(d) Facebook

(xi) Business model solutions is related with

(a) SCM

(b) EDI

(c) ERP

(d) None of these

(xii) Compared to internet users, The number of cell phage

subscribe is.

(a) About the same

(b) Slightly fewer

(c) Much fewer

(d) Much longer

(xiii) The percentage of customer who visit a web site and

actively by some this is defined

(a) Spam

(b) Mail

(c) Conversion rate

(d) Click

(xiv)Which of the following is not a horizontal portal?

(a)AOL

(b) Yahoo

(c) Sailnet

(d) MSN

(xv) What are materials used in production in a manufacturing

company?

(a) Direct Materials

(b) Indirect Materials

(c) EDI

(d) None of these

(xvi) The strategy designed to complete in all market around

the globe is called.

(a) Cost Strategy

(b) Focus Strategy

(c) Scope

(d) None of these

(xvii) The company equipment that the system uses to achieve

its e-commerce functionality is.

(a) Hardware Platform

(b) Transaction Platform

(c) Content Platform

(d) None of these

(xviii) Amazon.com is well known for which e-commerce

marketing technique.

(a) Banner ads

(b) Pop up ads

(c) Affiliate program

(d) Virtual Marketing

(xix) Redundant navigation refers to

(a) Load quickly

(b) Product offering

(c) Fool proof navigation

(d) Alternative navigation of the same content

(xx) Which form of e-market place brings together buyer and

sellers from the same industry.

(a) Horizontal

(b) Vertical

(c) Integrated

(d) Inclined

                                  Group:-"B"

➥ Answer all Five Questions: - (5*4=20)

2. What do you mean by e-commerce? Define it with a

simple example.

OR

What do you mean by HTTP? Define it with a simple

example.

3. How does technology help in business? Define it in brief.

OR

What do you mean by web server? Explain it in brief.

4. What do you mean by EDI over WAN? Define it with a

suitable diagram.

OR

What do you mean by electronic fund transfer? Explain it.

5. How does payment gateway work? Explain it with a

suitable diagram.

OR

What is electronic cataloguing? Explain it.

6. What do you mean by customer asset management?

Explain it in brief.

OR

Define for working with an example:

i. Web server

ii. Web browser

                                         Group:- "C"

➥ Answer all Five Questions: - (5*6=30)

7. What do you mean by supply chain management? Explain

it.

OR

What do you mean by proxy application gateways? Explain it.

8. Explain online credit card based system with suitable

diagram.

OR

How does web hosting work? Explain it.

9. What do you mean by B2B in e-commerce? Explain it.

OR

How do proxy application gateways work? Explain it in brief.

10. What do you mean by digital certificates? Explain it with

suitable diagram.

OR

What do you mean by HTML? Verify any five tax of HTML.

11. What does support network work? Explain it with

diagram.

OR

What does E-Commerce banking system work? Explain it in

brief.